Luz News Q2 2023

HIGH POINT HIGHLIGHTS

This year’s High Point Spring Market was terrific, making for our 4th showing. An estimated 1000 number of visitors came by, representing an increase of 30% from previous years.

Working in collaboration with Furniture, Lighting & Décor, Varaluz hosted a panel discussion: Going Bold in Interior Design on Saturday, April 22. Editor-in-chief, Diane Falvey moderated the talk with Varaluz founder and creative director, Ron Henderson, designer and on-air personality, Tamara Day of HGTV and Angela Harris, principal of Trio Design. Topics ranged from use of color, to incorporating art and collections, and, naturally, how lighting can be used to accent spaces and create evocative settings. The event concluded with a celebration of Day unveiling her first collaboration with Varaluz, as well as tequila and tacos! All guests received a tote bag packed with Varaluz swag and one lucky attendee won the grand prize, a $5,000 gift certificate toward purchase of any Varaluz lighting, wall art, furniture, and/or accessories.

Attendees were thoroughly wowed by HP Spring Market introductions. With our collaboration with the Smithsonian Institution—our exclusive collection of lighting— Smithsonian Illuminated and Smithsonian Décor—furniture and accessories—as well as new product families and additions, and new mirrors by Tamara Day, there was something for nearly everyone’s liking!

Also, our sleek and sexy gold Swoon pendant and captivating Kato nesting coffee table and ottoman had their red-carpet moment. Both products made the cut for 2023’s spring market TrendWatch display and also were highlighted in forecaster Julie Smith Vicente’s seminar devoted to hot trends. Such a great showing for Varaluz!

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