This Isn’t the Varaluz You Remember – It’s Even Better

FAMILIAR AT FIRST GLANCE. DIFFERENT WHERE IT MATTERS MOST. 

For those who haven’t looked at Varaluz in a while, what you’ll find today may feel familiar at first glance – bold forms, sustainable materials, handcrafted character – but the experience behind it has evolved in meaningful ways.

The heart of the brand remains exactly where it has always been. What’s changed is everything surrounding it: stronger systems, deeper support, and a higher level of consistency, capability, and care designed to serve designers, showrooms, and end customers more seamlessly than before.

LIGHT THAT MOVES PEOPLE

Varaluz has always been rooted in a simple belief: light should do more than illuminate a space. It should move people.

Born from the spirit of “Mama Luz,” that idea has shaped everything we create—warm, human, intentional, and just a little unexpected. Every fixture still carries that DNA forward today, but now it’s supported by a foundation built to carry it further, more reliably, and with greater reach.

CREATIVITY SUPPORTED BY STRENGTH 

Through our partnership with CIANA Lighting, Varaluz now operates at the intersection of imagination and infrastructure.

CIANA brings decades of manufacturing expertise, global relationships, and operational strength that allow our creative vision to scale without losing its soul. The goal has never been volume for volume’s sake – it’s about producing work that is more thoughtful, more consistent, and more dependable from concept through delivery.

As Kevin Bauer, President of Varaluz, shares:

“What excites me most about where Varaluz is today is that we’re just getting started. With the strength of CIANA, we’re able to move faster, think bigger, and deliver with more consistency – without ever losing the creative edge that defines this brand.”

It’s in that balance of creative freedom supported by operational strength that defines this next chapter.

From Left to Right: Kevin Bauer, Kristi Hopper, Ron Henderson, Tamara Day, David Santiago, and Earl Hurst

DESIGNED TO SUPPORT THE DESIGN PROCESS

Great projects are built in the details, which is why we created our Trade & Custom Design Concierge team.

This group was built specifically to support our talented sales reps, designers and showrooms from concept through completion – helping with samples, custom exploration, product questions, and project coordination along the way. The goal is simple: remove friction so creativity can lead.

Behind that experience, our operations team has also evolved with the same mindset. The focus has been on building trust in what happens after an order is placed—through stronger inventory investment, clearer communication, improved production coordination, and more reliable shipping.

The result is a process that feels more predictable, more supported, and easier to rely on when timelines matter most.

Ron, Creative Director at Varaluz, describes it this way:

“What CIANA brings to Varaluz is structure without compromise. We’re still the same wildly creative, design-driven brand we’ve always been – but now we have the operational strength, global reach, and support system to back it up.”

MOMENTUM YOU CAN SEE

Over the past year, Varaluz has been in one of its most active design cycles yet.

New collections, additions, finishes, and ideas have continued to roll out steadily, with even more in development. This isn’t about reinvention—it’s about building on what already resonates and continuing to explore materials, forms, and expressions in a way that feels both fresh and grounded.

Because when creativity is supported by stronger systems, it doesn’t slow down – it gains momentum.

STRONGER BEHIND THE SCENES

In many ways, this isn’t a new Varaluz. It’s the same brand you’ve always known – creative, expressive, and rooted in craftsmanship – but now supported by deeper infrastructure, stronger systems, and a partnership that allows those ideas to scale with more consistency and care.

This isn’t the Varaluz you remember.

It’s the one we’ve been building toward all along.